Do Your Agents
Covey Your Message?

Senior Living

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RETIREMENT LIVING

Active Adult Communities
CCRC Communities
Memory Care
Independent-Assisted Living
Senior Apartments

The fastest growing demographic in the nation is the 55+ buyer. Many people want to spend their retirement years  in a community where they can enjoy ready access to a wide variety of social, cultural and fitness activities. Others love the idea of moving to a smaller home that is easy to care for and surrounded by their peers.

As seniors approach their later years, some can no longer live with total independence. Senior Living communities can offer a viable option for families who have day to day living concerns about their loved one.
 

WHY MYSTERY SHOP SENIOR LIVING COMMUNITIES?

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Let’s face it, there are many community choices for a prospective client to consider. If you are selling in an Active Adult community, senior living community or leasing to the older buyer demographic, you need to confirm your sales agents have the right skills to make your community the right choice.
 

WHAT OUR MYSTERY SHOPPING PROCESS WILL CONFIRM:

•    Do your sales agents have the skills to take this unique buyer profile through the whole process?

•    Do your sales agents know how to pace their sales presentations to the older buyer demographic?

•    Do your sales agents create and maintain rapport?

•    Do your sales agents entice the prospect to want to live in your community?

•    Do your sales agents tour the buyer through the club house and other recreational amenities?

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WHAT OUR MYSTERY SHOPPING PROCESS WILL CONFIRM:

•    Do your sales agents sell the benefits of selecting your community?

•    Are your sales agents courteous? Professional? Knowledgeable?

•    Do your sales agents convey the message that the loved one will receive expert and compassionate care?

•    Do the sales agents explain the full lifestyle benefits including social activities?

•    Do the sales agents clearly explain the level of services offered at your facility?

Assisted Care

Families are faced with many challenges for parents or other loved ones who can no longer live at home independently. The loved one may need help with their day to day living such as special medication needs. With so many competitor communities to choose from, does your sales staff go beyond being a counselor and understand that being a sales person is part of their job?

WHAT OUR MYSTERY SHOPPING PROCESS WILL CONFIRM:

•    Do your sales agents sell the benefits of selecting your community?

•    Are your sales agents courteous? Professional? Knowledgeable?

•    Do your sales agents convey the message that the loved one will receive expert and compassionate care?

•    Do the sales agents explain the full lifestyle benefits including social activities?

•    Do the sales agents clearly explain the level of services offered at your facility?

Whether you choose our Video or Audio Profiles, LeBlanc & Associates will provide you the means to confirm the effectiveness of your front line. 

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